Extending Your Reach

Picture this... you are a referral-based business, but leads have been slow the past few months. You are trying to find new ways to attract leads, but STRUGGLING! Sound familiar? This is true for many small businesses, especially those without an online presence. In today's digital age, an online presence is essential to attracting new customers and extending your business's reach.

Social media is one of the most effective ways to reach new audiences. With billions of people using social media platforms daily, a huge potential audience is waiting to be tapped into. Email marketing is another effective digital marketing strategy. By building an email list of interested prospects and sending them regular newsletters or promotional emails, you can keep your business top-of-mind and encourage them to make a purchase or refer your business to their network. Implementing SEO (Search Engine Optimization) can optimize your website's content and structure for search engines — you can increase your visibility to potential customers who are searching for products or services similar to yours.

It's important to note that digital marketing involves a lot of testing, and only some strategies will work for some businesses. If you've tried different tactics and failed, don't give up! The key to success is having a well-defined strategy that aligns with your business goals and target audience. As a digital marketing coach, I can help you evaluate your current digital marketing efforts, identify areas for improvement, and develop a customized playbook tailored to your business.

It's 2023... digital marketing is ESSENTIAL for small businesses to achieve growth. Social media, email marketing, and SEO are just a few of the many strategies that can help you achieve your marketing goals. Remember, strategy is key, and working with a coach can help you develop a winning playbook and achieve success! 😊